Powershop

It’s a shop. A shop that sells power.

This spot imagines a surreal interpretation of the classic corner store, full of unique characters each with their own power-purchasing quirks. And Joules, our favourite pink power-grocer. 

For The Bobbsey Twins at Finch, Fathom brought Joules to life as a CG character, along with power, from solid to liquid, even ham. Extensive aisle set extensions rounded out the Powershop.